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Based on the findings of a study, it is found that around 3.5 billion searchers use Google daily to perform online research. This statistic makes it important for retail businesses to create a powerful image online. SEO is one of the important strategies that will help to accomplish this objective. It helps a business to grow its sales and foot traffic.
Let us see some ways by which an online store can drive more organic traffic to it.
Research keyword using Amazon
Amazon is the trusted place to search for high buyer intent keywords. To do this, begin typing in the seed keyword on Amazon. This seed keyword is the word that you want your web content to rank for. Look at all the autofill suggestions that serve as potential keyword ideas. Store them in a Google spreadsheet for later use.
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Find keywords via competitor research.
In addition to Amazon, there are a few more ways by which you can find keywords for your website. Check the website of your competitors who are placed higher than you on the SERP. Specifically, look for category and product webpages to locate potential keywords. Steal their keyword ideas and use them in your web content.
Use “Ahrefs” to find keyword opportunities
Ahrefs is an effective SEO tool. It is helpful to perform keyword research, developing backlinks, competitive research, in a business.
Assess whether you have selected the right keywords
Take a look at the keywords and analyze them on the factors of search volume, buyer intent, and keyword difficulty to find out which keywords should be used. Google Keyword tool can help you with two aspects such as “search volume” and “determination of buyer intent” for all keywords that you have used.
However, it can’t give you information about “keyword difficulty”. You can perform competitive PPC analysis, or create a keyword matrix to determine the best performing keywords on each of the pages.
Implement on-page SEO
Retail businesses should implement on-page SEO to get users to find their products and services quickly. For optimization of webpages, it is important to put the target keyword in the right places:
- In the URL.
- In the title tag (H1)
- In body copy
- In image alt text
- In the metadata
Business owners who do not know about web design can hire any web developer. They will add the keyword at the above places on your websites to create the right impact.
So here you have it. The benefits that an SEO strategy provides a business makes it worth investing time and effort. It takes your business to the top listings on the SERP that gets your business in front of your target audience. By implementing all these effective ways, your online store will experience a gradual increase in website traffic and sales.